Lessons Learned and Building Momentum for 2025

It’s fun to take a brief look back on the past year of my business. Last year was jam packed with life events and business events, too. It seems like I tried a lot of products but there were a few standouts. Let’s look at some highlights from the year.

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2024 In Review:

Most Viewed Blog Post: Must-Have Wellness Supplements for Women Over 30

Favorites:

New Hair Product: K18 Leave-In Repair Hair Mask

New Beauty Product: Arbonne Clear Future® Mattifying Acne Treatment Lotion

Addition to my Makeup Bag: Red Aspen Skin Tint

Wellness Product: GreenSynergy Elixir

Books Read: 29

Business Big Events:

I was a part of some great mentorship programs that helped me as a business owner and person.

Refined and built out my program to help hairstylists build their business that combines my salon expertise, professional insight, and signature methods.

I started my Arbonne business in July.

I started working at a new salon in October.

I went to a business retreat in Cincinnati with my Arbonne team (you know I’m a sucker for personal development!)

Life:

I got to spend a full year with the love of my life. Last year, I shared that I was experiencing a love I didn’t think was possible for me. I’m so happy that I found it. M is my favorite person and it’s such a blessing to do life with him. His family treats me like one of their own, and he gets along with my family. All the heart eyes.

Like last year, I made breakthroughs with my mental health and mindset that allowed me to dig deeper and start to believe in myself again.

And I found mentors + cohorts that pour into me and helped reignite my passion and purpose.

During those rough years when I didn’t see an end to my fear, I begged for a purpose from all the pain. I knew something good had to come from it all. I’m so thankful and proud of myself for not giving up. I will continue to use that time in my life as motivation.

As 2024 ended, I was inspired to take massive action towards my goals and am excited to see what happens in 2025.

If you’re in the midst of struggle – please know there is hope. Don’t hesitate to reach out for help. Persevere and keep your faith. What you’re going through won’t be for nothing.

For 2025:

My word of the year is momentum. Momentum symbolizes building on the foundation I’ve created, inspires action to move forward, aligns with my goals, and feels empowering.

It’s a reminder to keep showing up, taking bold steps, and trusting the process as I scale my business and live out my purpose.

Did you choose a word of the year? Share it below if you did!

Of course, I have a lot of big plans for Caitlin Emily Anne in 2025:

  • Continuing to grow my private community – Everyday Beauty and Confidence. Join us (it’s free!).
  • Growing my Arbonne team
  • Building my hairstylist business behind the chair.
  • Bringing in extra income through Arbonne and my coaching business so that I have more options and more freedom.
  • Adding clients to my coaching program and offers. If you aren’t familiar with my offers – see more here.
  • Continuing to fight the stigma against mental health and help women see their potential.
  • Being a part of mentorships and training to help me be the best coach, mentor, and business owner I can be.

Thank you so much for your love and support in 2024. It truly means the world to me.

Here’s to 2025!

I’d love to hear your goals for this year – share them in the comments!

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